A system for decision making, leadership and practical execution. Built for people operating in complexity.
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Choose your level

Pick a plan to unlock the AI Coach.

Pro

$29/mo

7-day free trial · card required · cancel anytime

  • Full AI Coach access - text & voice
  • CIPHER & TARGET frameworks
  • Personal coaching context that compounds
Most popular

Executive

For senior leaders, most popular

$99/mo

7-day free trial · card required · cancel anytime

  • Everything in Pro
  • Unlimited chats & session history
  • Extended voice coaching
  • All advanced frameworks incl. SFC
  • Priority responses & early features

Principal

Premium AI and direct access to The Solutionist

$900/mo · by application
  • Everything in Executive
  • Ongoing access to Steve
  • Priority consulting access

Enterprise

For teams & organisations

from $60 a seat
  • Seat licences with SSO
  • Admin & usage dashboards
  • Shared frameworks & onboarding
  • Invoicing & optional group coaching

Before you decide

How does the free trial work?

You start a paid plan with a trial period and full access from the first minute. You give card details when you start it, and nothing is taken until the trial ends. Cancel before it ends and you are not charged.

When am I charged?

On the day your trial ends, and then on the same date each month or each year depending on the billing period you chose. Prices are shown in your local currency where we support it.

How do I cancel?

Open Billing in your dashboard and cancel there. It takes a moment and needs no email or phone call. You keep access until the end of the period you have already paid for.

Will I get a reminder before I am charged?

Yes. We email you before a trial converts to a paid plan, so the first charge is never a surprise.

What is your refund policy?

Cancel during the trial and you are never charged. After that, if something has genuinely gone wrong, email us and we will sort it out. We would rather refund someone than keep money from a person who is not getting value.

Can I change plans later?

Yes, up or down, from Billing in your dashboard. An upgrade takes effect immediately with the difference charged pro rata. A downgrade takes effect at your next renewal, so nothing is lost mid-period.

All questions

Pro & Executive unlock the AI Coach. Principal ($900) adds ongoing access to book and chat with Steve, by application, approved by our team.